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At the winter farmer's market in Rollinsford. |
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Ever since joining a community supported
fishery (CSF) this past summer I have wanted to get more involved in local
seafood.
It began by testing recipes for fun and then leading into writing fact
cards for New Hampshire Community Seafood, the CSF
I belonged to. My thoughts were to start helping the NHCS during the
year to learn more about the local fishing fleet and seafood species prevalent
in the area and create a comprehensive guide to seafood here in New Hampshire.
As the semester went on I began questioning the marketability of printed
information booklets to public audiences and how to best reach a wide audience.
"There's an app for that" - Apple's marketing phrase a while back -
popped into my head... I looked into mobile app marketplaces and realized that
there currently is not an app for this! With a majority of the
population being active smart phone users, I took my focus away from
printed
materials and set it on app development. I figured that this way I can
create an easy to use mobile app, but also take components of it and
turn it into printed educational material.
I want this app to be a useful, fun, and informative tool for consumers
to find the freshest seafood in their area. This app will show people
where to buy locally caught seafood off the boat, in the grocery store, at the fish market, or dining out at a nearby restaurant.
There will be an area to see profiles on all of the locally caught species including:
- where & how it is caught
- characteristics
- nutrition facts
- cooking techniques
- recipes
Wondering when certain types of seafood are available? The
"What's In Season" function
will sort fish by species as well as month to find what is currently
being brought to the fish piers. This data has been collected through NH
Sea Grant/NH Seafood but will be updated according to actual reports by
NH fishermen throughout the season.
Directories of
marketplaces will give instant access to map location, website, and
phone for all places selling local seafood as retail.
A
stream of current dishes at restaurants featuring locally caught
seafood will be updated by submissions from local area restaurants.
Tips on what to look for in seafood will help consumers when out buying seafood.
Clear eyes, resilient flesh, clean smell...etc.
A map will show the user's location surrounded by color coded markings
of retail and restaurant locations to find local seafood. This will be
another outlet for direct web & phone access.
Now where the fun comes in...
FISH SPOTTING: an
area for people to share their favorite fish pics! Whether it is
sitting down at a local restaurant, picking up the day's fresh catch at
the market, or at home cooking up a fantastic meal - share it for others
to see! The newest additions will be featured in a scrolling manner on
the app homepage with access to a full screen set up. This will let
users take photos directly in the app and personalize its description.
Just a fun way to keep people interested in the app and to help build a
vibrant community of seafood lovers!
Another aspect I would ideally love to cover is bringing a face to the seafood -
introducing the captains of the boats! It
would be really beneficial for consumers to see who is going out
everyday to bring them this wonderful seafood. A quick bio and/or quote
along with a pic - maybe even a favorite fish or dish!
These are all my ideal components - some may not be feasible at the
start but I will be trying to incorporate as many as possible :)